Basics
What are NAP backlinks?
A plain definition, the difference between a citation and a link, and the four things that decide whether one is worth building.
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Short guides
Free reading before you spend anything. No fluff, no long theory.
Strategy
Using press releases for NAP backlinks: is it worth it?
Press distribution gets you syndicated NAP mentions fast. Here's when that's useful, when it's a waste, and what it should cost.
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Maps
How to rank higher on Google Maps (for free)
Nine things that move the map pack, ordered by impact. Number one is building your NAP citations by hand, and it costs nothing but hours.
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Resources
27 best free sites for NAP backlinks
The free directories still worth your time in 2026, grouped by priority, with notes on which ones are indexed and which are a waste.
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Strategy
Top local SEO ranking factors, confirmed by Google or SEOs
What Google says out loud, what practitioner surveys keep finding, and where the two disagree. Plus what to do about each one.
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Social
Do social media profiles and backlinks help local SEO?
Nofollowed, low authority, easy to dismiss — and yet they keep showing up in brand searches. What the evidence supports and what it doesn't.
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Case study
How NAP backlinks improve local SEO (with 2 case studies)
The mechanism behind citation consistency, plus two documented examples — a multi-location retailer and a franchise network — of what cleaning it up does.
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